By Alfred Lua
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience.
But it’s also easy to get stuck in a creative rut.
I know I’ve certainly found myself pondering questions like:
- What content should I share on our social media profiles?
- How can I share a blog post on Facebook in a new, creative way?
- How can I use the latest Instagram feature effectively?
To help you answer these questions, and countless others, we put our heads together to come up with 20 creative ways for sharing content on social media.
The strategies included below are tried and tested — everything we cover has worked for us at Buffer.
Let’s get right into it…
20 creative ways to share your content on social media
If you want to print this out, here’s a version with a white background.
Let’s dive in!
1. Turn a blog post into a video
4 reasons why engagement (not sales) is the future of social media and how we can adapt
— Buffer (@buffer) August 11, 2017
When we noticed that our videos were generating more engagement than our images and links, we started producing more videos. One way we get ideas for our videos is to look to our blog – here!
And one way we get ideas for video content is to look back at some of our best-performing blog content.
By pulling our key ideas and data from a blog post, we can easily turn blog posts into short videos to share on our social media channels.
Animoto is great if you want to create simple videos quickly — it’s one of Brian‘s go-to video tools. It provides many templates and stock videos and allows you to create square videos — which we found to be more effective than landscape videos.
If you want to create more complex videos like the below example, we tend to use After Effects.
— Buffer (@buffer) August 14, 2017
Suitable for: Facebook, Twitter, Instagram, LinkedIn, and Google+
An idea to try: Use Animoto (or your favorite video-editing tool) to turn one of your recent blog posts into a short 30-second video.
2. Create a how-to video
Another way to utilize video is to create a totally new piece of content from scratch.
Here are some video ideas for you:
- How-to guides
- Customer stories
- User-generated content
- Product announcements
- Company announcements or milestones
You don’t need expensive, fancy tools and applications to get started either. Many of the videos we publish at Buffer are recorded using a smartphone.
No need to be a pro to get started with video! Here’s a simple 4-step guide on creating engaging videos using only your phone. pic.twitter.com/NIEcblJKwH
— Buffer (@buffer) August 17, 2017
As many social media platforms <a target="_blank" rel="nofollow" href="https://blog.bufferapp.com/video-marketing-tips" Go to the full article.
Source:: Business 2 Community