Future Fundamentals for Digital Marketers

By Lianna Turchin

Editor’s Note: Teena Thach is Socedo‘s social media and marketing specialist. To celebrate the launch of our new Digital Fundamentals Certification, she joins us today to discuss the future of digital marketing, and fundamentals that will guide the industry for the foreseeable future.

To be successful, digital marketers must be able to think beyond the present. Not only should they understand the present state of the industry, but they should also have a grasp on what’s coming down the road. While this is no small task in the constantly shifting work of technology and social media, being able to view trends through the proverbial crystal ball will keep you ahead of the curve, ensuring that your strategy will keep both current and future prospects interested. With that in mind, let’s take a look at developments which seem to portend the future of digital marketing.

Social media gets more visual

In 2015, Shareaholic reported that more than 31% of traffic to websites was driven by the top 8 social media platforms that year, up from 23% in 2014. It’s clear that social media will continue to grow and remain an important way of attracting users to your website, though the venues and types of sharing may change. Keeping up with the most popular networks and how people are using them is key to keeping your brand relevant in the future.

The rising popularity of video platforms like YouTube, Vine and Snapchat has inspired other networks like Facebook and Instagram to add video features. If you’re not already using a video as a part of your digital marketing program, you might consider finding ways of integrating it into your strategy. Video content will continue to be a key growth area because of its popularity and potential to convert leads. How much potential? Shoppers exposed to videos are 174% more likely to follow through with a purchase. They’ll also stay on your site twice as long, and look at twice as many pages.

Forbes predicts that more people will want to experience events vicariously, meaning they’ll want to see video to get a feel for scenes they can’t attend in person. What better way to display your company culture than bringing your prospects to the party? Think of other ways you can share your company’s story, help people to learn about your brand, and provide useful content that helps users solve problems and pains.

Aesthetics become more inspiring

Your digital marketing efforts must hold the attention of your prospects while clearly demonstrating who you are. While attractive color schemes and eye-catching font are the basic places to start, aesthetics are moving to a deeper plane in the near future.

Forbes predicts that content will move from the practical to the emotional – what will touch your consumers? Think inspirational, artistic and beautiful. Think about the kinds of videos that go viral – often, they touch people in a deep way. Connect with your prospects on a visceral level, and your Go to the full article.

Source:: Online Marketing Institute

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