By Ivan Ivanov
Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page.
Plus, with the ability to directly address your audience, sending out a marketing message has never been easier. It’s easy to see why making a new live stream on the social network might be the best marketing move you’ll ever make.
Yet, despite the attractive nature of the analytics, most brands and influencers tend to steer away from the idea. And that’s understandable. On one hand, you have the anxiety that comes with the lack of editing capabilities. But that’s just a piece of the puzzle you’ll have to solve before clicking the “live video” button.
To do so, you must have a clear idea of what you are going to stream. A live broadcast on Facebook often has to be professional yet creative enough to bring in new viewership. In addition, you have to be able to adapt based on the audience’s response and be prepared to face any unexpected outcomes. Much like doing a show in front of a live audience, a Facebook stream should be both scripted and improvised.
But that still doesn’t paint a clear picture of everything you need to make a Facebook live stream work. You should also consider the marketing budget. As we’ve mentioned before, recycling content is a great way to keep things in check for both big brands and small-time influencers. What’s more, Facebook live can be as affordable as pushing a button on your smartphone.
While we can’t put all the pieces of the puzzle together for your particular marketing message, we did collect a few amazing ideas on the matter. Without further adieu, here are the top Facebook live video ideas to keep you inspired when doing your next broadcast.
Q and A
Making a “Q and A” session is one of the easiest Facebook live broadcasts you can make. Simply turn on the camera, watch the questions come in and answer them. When it comes to the setup, you don’t need anything else than a good smartphone and decent lighting conditions. Yet, for a better flow of the session and for the better ability to keep track of the questions, you can have a laptop or even a TV by your side to watch the questions come in. A moderator might also be required for streams with a bigger than average viewership. For a company, it would be best, if the session is done with the CEO.
The Office Pet Camera
Another effortless way to get some needed views to your Facebook live video is by doing an office pet stream. Simply create a playground for your pet of choice, place your camera in position and start sharing. You’d be surprised to see how many people will quickly hop on the viewing train, especially if your pet is adorable and out of the ordinary. Think a baby Go to the full article.
Source:: Business 2 Community