Four tools to build a smarter and more up-to-date in-house marketing team

By Ann Smarty

Zest trello

The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation?

It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble.

The other problem is the SEO information overload. There are so many click-baiting articles that keep retelling the same advice again and again. It’s really hard to find really valuable guides these days – it’s usually the same repackaged advice over and over.

Here are four tools that can help solve these problems.

1. Zest

What I’d been usually doing to overcome these two problems was creating my own feed list and only reading what those selected bloggers had to say. There are two problems with that method:

  1. You limit yourself to a certain circle of voices and you are very likely to miss new and exciting ideas from emerging bloggers
  2. The quality of many blogs I added 5 or more years ago have deteriorated

I had pretty much lost hope of finding a decent solution to recommend my team members until I came across Zest.is.

Zest.is is a marketing community of curators, moderators and administrators who select marketing content to only publish the very best of it.

It works through a Google Chrome extension: just have it installed and give it a try. You’ll be impressed by the quality of content there. Every single article is a gem! Katya Rozenoer did a good job describing the Zest content quality assurance process here.

You can:

  • Search and filter content by tags
  • Filter your feed by media types to show only Video or Audio content
  • Sort your feed by most recent, clicked, or shared articles

Furthermore, you can share each and every article you come across there on social media (your followers will be thankful) and even add articles to Slack discussions and Trello boards (I found that option especially useful: Read the rest of the article to get a better idea how this option helps team collaboration).

From now on, I am going to recommend Zest to anyone looking for no-fluff marketing content.

2. Serpstat

I have a confession: I don’t believe in learning without acting/playing. You cannot learn anything by just reading; you need to start implementing that advice into action right away. Therefore I love tools so much that I have spent 80% of my blogging career finding and reviewing SEO tools.

I had started using SEO tools prior to learning what SEO really was, and I still think that’s the only way to go.

There are lots of great SEO tools out there; I won’t overwhelm you here with trying to list all of them. What you really need for your new in-house SEO team is something that:

  • Can help with multiple aspects of SEO process (keywords, backlinks, on-page, competitor research, etc.)
  • Can enable productive co-working and collaboration for your team to work on a Go to the full article.

    Source:: Search Engine Watch

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