Flipboard’s Update Is a Real Game Changer

By Janette Speyer

DariuszSankowski / Pixabay

Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps publishers be discovered on the platform.

If you are looking to get more visitors to your website, now is the time to get on Flipboard and submit your RSS feed!

Along with this update, they also rolled out the Reader Enhanced Display (RED Bolt) for mobile-optimized pages. A little lightning symbol will appear next to articles on Flipboard. This will enhance the reader’s experience by making pages fast loading with no intrusive ads.

So far, publications like The New York Times and The Washington Post, to name a few, have the RED Bolt designation.

How Does This Help You?

The first thing I did once I got the news was to try a test drive it myself. I logged onto the app and followed instructions to submit my blog. I then added the RSS feed and was pleased to see my blog posts automatically populated in a magazine. However, I did have to add the images by hand, but never-the-less I am delighted not to have to add my blog because it flips on its own.

Adding an image from an article: 1. Go to the gear symbol on the top right. 2. Click and go to “Edit Stories” 3. Tap Story to select 4. Find the image 5. Tap to add and press done”

Once this seamless process was completed, I now had to wait for Flipboard to approve my RSS feed. I assume this will take some time, given that this is a veritable gold rush for most active bloggers like myself. I can be patient since the payoff will be great.

Meanwhile, as I wait, here are the benefits I see for this update:

For Marketers:

Marketers are publishers by nature. You can create real lifestyle environments on Flipboard magazines. A corporate blog can now be tips on finance or millennial travel. A social media channel can now be an employee advocacy forum. See where I am going? All your company ideas and branding is in one place, ready for the millions to read and share. Now is the time to send those Flipboard readers to your website. With the upcoming holiday season, here are suggestions to market your company. You can get very specific with your marketing campaigns. I personally like to use the group magazines feature for collecting ideas for future promotions with my colleagues.

For Influencers:

Other platforms are becoming saturated with noise and adverts. I said it earlier, Flipboard has 100 million readers. The marketplace for influencers is beginning to take hold on the platform. There are also many opportunities for networks to co-curate with Flipboard’s co-curation tools. Since I don’t know how long it will take to get your RSS feed approved, I recommend you get a head start and send in yours a.s.a.p. Don’t forget to add the Flipboard tools to your Go to the full article.

Source:: Business 2 Community

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