Fitbit Unveils Health-Focused Smartwatch to Revive Demand


Fitbit desperately needs a hit.

The company unveiled its first smartwatch on Monday, hoping that the health-focused features of the device will reverse the hardware maker’s declining influence in the wearables market.

The smartwatch, called the Fitbit Ionic, costs $299.95. It has a square touchscreen similar to the one on the Apple Watch. It includes a heart-rate monitor, GPS tracking and four-day battery life. The watch, which is water resistant up to 50 meters, can make wireless payments and store music offline from Pandora Media.

Fitbit desperately needs a hit.

The company unveiled its first smartwatch on Monday, hoping that the health-focused features of the device will reverse the hardware maker’s declining influence in the wearables market.

The smartwatch, called the Fitbit Ionic, costs $299.95. It has a square touchscreen similar to the one on the Apple Watch. It includes a heart-rate monitor, GPS tracking and four-day battery life. The watch, which is water resistant up to 50 meters, can make wireless payments and store music offline from Pandora Media.

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Source:: Advertising Age Digital

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