First Facebook TV Episodes Said to Be Ready for Mid-August


Facebook’s version of TV is coming online in mid-August after several false starts, according to people familiar with the matter.

The company has been asking its partners to turn in the first episodes of their spotlight shows, the people said. Some already have finished these short-form, inexpensive programs. Facebook is also funding higher-end TV-style shows, which will be launched later on the site, said the people, who asked not to be identified because the plans aren’t public.

Facebook originally expected the project to be ready about a month ago, but it has taken longer than anticipated and further delays could occur, the people said. The company is funding a set of original programs, expected to be displayed outside of a user’s news feed in a new video section that’s intended to give the company a greater cut of the $70 billion television advertising market.

Facebook’s version of TV is coming online in mid-August after several false starts, according to people familiar with the matter.

The company has been asking its partners to turn in the first episodes of their spotlight shows, the people said. Some already have finished these short-form, inexpensive programs. Facebook is also funding higher-end TV-style shows, which will be launched later on the site, said the people, who asked not to be identified because the plans aren’t public.

Facebook originally expected the project to be ready about a month ago, but it has taken longer than anticipated and further delays could occur, the people said. The company is funding a set of original programs, expected to be displayed outside of a user’s news feed in a new video section that’s intended to give the company a greater cut of the $70 billion television advertising market.

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Source:: Advertising Age Digital

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