Fintech Marketing Trends: Great Content is Rocket Fuel for Fintech Companies

By Ashley Poynter

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It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story in front of the right eyes at the right time and positively impact sales.

As a growth hack tactic employed by many startups, content marketing has the power to truly move the needle for fintech companies willing to invest in a solid strategy and execution. As technology leaders in a realm that impacts the way people and businesses interact with money, fintechs have interesting, meaningful stories to tell. Harnessing that power will not only help those companies drive sales but impact the way the world looks at money.

The State of Fintech in 2017

Fintech is a booming industry, comprised of startups that are disrupting how people and businesses interact with traditional banking and financial institutions. In some minds, it may come off as a trendy industry meant to cater to millennials and their wishy-washy, yet picky financial preferences and behaviors. That’s only a sliver of the story.

B2C Fintech

On the B2C side, it is true that fintech caters to the technologically apt consumer who is comfortable conducting financial business online and on a mobile phone. What is missing from many stories is that this includes most consumers – not just trendy millennials. Everyone is a part of today’s digital age, where the focus is on convenience, easy access, and speed. The majority of people are using between one and three apps to manage their finances.

The results of this survey point to continued fintech growth: In 2016, 18 percent of people who reported they were not using online apps or sites for finances did say they agreed or somewhat agreed that they want to in the future. The survey also noted that a whopping majority of respondents (84 percent) reported feeling more in control of their finances when using new technology and apps for managing finances.

B2B Fintech

Lest B2C fintech steal the show, it’s important to note that B2B FinTech is on the rise. Fintech companies help businesses grow by providing scalable tools that can improve the bottom line. Businesses now have access to technological tools that can help them pay employees and vendors more seamlessly, manage omnichannel branded currency distribution and processing, and accept credit card payments online without the hassle of going through traditional merchant accounts.

Content Marketing Has Industry-Agnostic Needle-Moving Abilities

Content marketing and high-quality content have grown in importance over the last several years. That’s because content impacts almost every other online strategy. Specifically, great content:

  • Boosts SEO by widening your online presence and increasing your domain authority.
  • Earns backlinks from other influencers and thought leaders who want to reference your work.
  • Provides material for social media channels and message amplification.
  • Can be used for lead generation and promoted Go to the full article.

    Source:: Business 2 Community

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