FEP, DAI and SSAI? A Connected TV Glossary to Keep You Wired In

By Admin TV advertising is changing along with technology, which is giving everyone plenty of new terms with which to enlighten or obfuscate. Forget TV sets, for one thing. There are connected TVs, digital video players, smart TV apps, streaming devices and wired gaming consoles. Figuring out how to connect with TV viewers through all these prisms […] Go to the full article.

Source:: Integrated Marketing Today

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