Featured Speaker: Keith Goode of IBM

By Melissa Fach

by Melissa Fach
Pubcon Social & Community Manager

We are thrilled that Keith Goode has decided, once again, to present at Pubcon Las Vegas. Keith is one of our veteran speakers, and our attendees love hearing him share his thoughts, strategies, and experiences.

Keith has significant experience with digital marketing world and SEO and has worked with some very large brands. Let’s learn more about him and make sure to see him speak at Pubcon!

Q: Can you tell us a bit about yourself; your background and experience?

I really don’t know how else to say it. My career has been a series of bad choices gone right. With a not-so-marketable degree in Literature and History, I have to say that if it weren’t for my social connections, I wouldn’t be where I am today. My first job out of college was with a local technology company in my home town, Asheville, NC. While there in the mid-1990s, I got my first exposure to the world-wide Interwebs, I built desktop computers, managed networks, and really developed a passion for technology.

(A small aside: that company was to my knowledge one of the first companies to play around with the idea of city-wide hotspots. They offered Wi-Fi access to their customers with line-of-sight to any of the antennas they set up in the downtown area. There weren’t many early adopters though. Keep in mind that laptops weighed about 15 lbs back then.)

I experienced the first dot-com bubble burst first hand after I moved to Atlanta to join a startup job board. Later, I moved to Austin, Texas, where I tooled around, trying to landing a technical writing gig. I figured that was the best I could do with my experience and my degree. While looking for just the right technical writing job, I happened across an SEO Copywriter role for a local startup. “What’s SEO?” I wondered. After some research, I realized I had actually been doing SEO since the mid-90s … I just didn’t know what it was called.

So, officially and fully aware of what I was doing, I’ve been in SEO for over a decade. Unofficially, I’ve been doing it for nearly two decades. Some of the companies I’ve worked with in-house include AMD, HomeAway (now an Expedia company), SpareFoot, Dell, and currently IBM. I also was the SEO Evangelist for seoClarity from 2015 to 2016. That was a great opportunity to travel around and help organizations of all sizes build great SEO strategies.

Q: Can you tell us about your day-to-day tasks at IBM?

As with a lot of large companies, the SEO team at IBM serves as sort of an internal agency for the various business units throughout the company. My internal client is the Systems business unit, and within that team, I support all of the Storage portfolios Go to the full article.

Source:: Pubcon Conferences

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