Facebook's Video Helps Drive $9B in Ad Sales, Up 47%

By glsoane@adage.com (Garett Sloane)


Facebook ad sales topped $9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers.

The company is holding steady at about 2 billion monthly users, the company also said as it released its latest quarterly results on Wednesday. Its nearly $9.2 billion in ad revenue represented a 47% gain over the period a year earlier. For Facebook, it was a more lucrative quarter than even investors expected.

Aaron Goldman, chief marketing officer at 4C, a major buyer of Facebook ads on behalf of marketers, said the social network saw a “step change” in the amount of video ads brands were buying on the platform. Goldman speculated advertisers may have tested out Facebook video advertising during a period when YouTube was facing criticism for hosting offensive content, which led to a tempory revolt by brands.

Facebook ad sales topped $9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers.

The company is holding steady at about 2 billion monthly users, the company also said as it released its latest quarterly results on Wednesday. Its nearly $9.2 billion in ad revenue represented a 47% gain over the period a year earlier. For Facebook, it was a more lucrative quarter than even investors expected.

Aaron Goldman, chief marketing officer at 4C, a major buyer of Facebook ads on behalf of marketers, said the social network saw a “step change” in the amount of video ads brands were buying on the platform. Goldman speculated advertisers may have tested out Facebook video advertising during a period when YouTube was facing criticism for hosting offensive content, which led to a tempory revolt by brands.

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Source:: Advertising Age Digital

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