Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

By Nabeena Mali

Facebook's Hidden Gems: Underused Tools for Facebook Marketing

There’s no denying: Facebook marketing, done right, works. It makes sense, just in potential audience alone. Consider these demographics published by Omnicore in January 2017:

  • 87% of online users of age 18-29 are on Facebook.
  • 74% of college graduates are on Facebook.
  • 72% of online users of income more than $75K are on Facebook.
  • 82% of 18 to 29-year-olds online in the U.S. use Facebook.
  • 79% of 30 to 49-year-olds online in the U.S. use Facebook.
  • 56% of U.S. online users ages 65 and up use Facebook.

The potential is huge, but so is the competition. Forty million small businesses have active Facebook pages – and we all know how much “noise” is generated by everything from memes to pictures of people’s lunches. (What’s up with that, anyway?) To rise above the chatter, you need to create campaigns that stand out through images and text, that target your ideal consumer, and that are easy to act upon. It’s a simple list that translates into a lot of work.

Fortunately, there are apps by Facebook and third-parties that can help you achieve your goals – preferably without skipping that lunch you’d want to post about on Facebook.

Easy Apps on Facebook

Facebook provides some easy-to use tools, but people aren’t always aware of them or how they can be effective. Here are two to consider.

Facebook Partner Apps

Facebook Partner Apps

If you look in your settings under Partner Apps and Services, you’ll find some easy-to-add apps Facebook has thoughtfully provided. These are great for businesses that have active Facebook pages with loyal customers. Some, like Request Time and Microsoft Bookings, let your followers book appointments with you right from your page. Delivery.com and Slice are great for restaurants.

You may have to sign up for these services elsewhere in order to use the app, but they can be a quick addition to your page that make it easier for customers to act on impulse and use your services.

Facebook Boost Post

We see it all the time – a note from Facebook about how a particular post is performing with the invitation to boost it. Technically, Boost Post is not an app, but it gives you the advantages of one by letting you turn the post into an ad, which lets you define target audiences to see it and measure its success. Many times, it’s not worth the investment, but if you have a campaign-related post that’s struck a nerve, turning it into an ad gets it to a larger audience, which can enhance the effectiveness of your campaign.

Apps to Know Your Audience

It’s widely accepted that targeted advertising gives you better return on investment. However, first you need to know who your target customer is. These apps can help.

Facebook Audience Insights

Facebook Audience Insights

Audience Insights lets you know about Facebook users in general; Facebook users connected to your page or pages; and Facebook users as defined by your parameters, such Go to the full article.

Source:: Business 2 Community

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