Facebook Unleashes Ads on Messenger as Main App Starts Running Out of Space

By glsoane@adage.com (Garett Sloane)


Facebook is about to open the ad gates on Messenger.

The messaging app, with 1.2 billion monthly active users, is going to start showing ads in its home tab. Facebook had been testing these homepage messages on Messenger overseas, and will now unleash them on U.S. audiences, the company announced on Tuesday.

Messenger is one of three core Facebook apps, along with the main app and Instagram. Facebook has been under pressure to open new territory to marketers, however, and Messenger has been mostly ad-free while the Facebook News Feed and Instagram are nearly saturated.

Facebook is about to open the ad gates on Messenger.

The messaging app, with 1.2 billion monthly active users, is going to start showing ads in its home tab. Facebook had been testing these homepage messages on Messenger overseas, and will now unleash them on U.S. audiences, the company announced on Tuesday.

Messenger is one of three core Facebook apps, along with the main app and Instagram. Facebook has been under pressure to open new territory to marketers, however, and Messenger has been mostly ad-free while the Facebook News Feed and Instagram are nearly saturated.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!