Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows

By Admin Facebook plans to test pre-roll video ads at the start of Watch shows, according to advertisers who are familiar with the social network’s strategy, exploring what would be a significant shift. Facebook has long resisted the format because of its reputation for annoying viewers who are trying to get to their desired content. For years, […] Go to the full article.

Source:: Integrated Marketing Today

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