Facebook to Lift Longtime Ban on Pre-Roll Ads

By Admin Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network’s strategy, exploring what would be a significant shift. Facebook has long resisted the pre-roll format because of its reputation for annoying viewers who are trying to get to their desired content. For years, […] Go to the full article.

Source:: Integrated Marketing Today

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