Facebook Offered to Target Ads to 'Jew Haters,' Report Says

By glsoane@adage.com (Garett Sloane)


Facebook’s self-serve ad technology could until recently be used to easily target anti-Semites, a report from Pro Publica indicated on Thursday.

Reporters for Pro Publica wrote that they had been able to select “Jew haters” as a group to target with ads on Facebook.

Here’s how it worked: Advertisers target campaigns by specifying the groups of people they are interested in reaching. Facebook offers different targeting options, like location, and age, and interests. In this case, under demographic and education categories, at least 2,274 people on the social network had put “Jew hater” as their field of study.

Facebook’s self-serve ad technology could until recently be used to easily target anti-Semites, a report from Pro Publica indicated on Thursday.

Reporters for Pro Publica wrote that they had been able to select “Jew haters” as a group to target with ads on Facebook.

Here’s how it worked: Advertisers target campaigns by specifying the groups of people they are interested in reaching. Facebook offers different targeting options, like location, and age, and interests. In this case, under demographic and education categories, at least 2,274 people on the social network had put “Jew hater” as their field of study.

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Source:: Advertising Age Digital

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