Facebook Lets Publishers Put Logos Next to Headlines

By glsoane@adage.com (Garett Sloane)


Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It’s a move meant to appease media partners that feel they’ve lost the power of their brands when posting articles to social media.

On Tuesday, the social network released new tools for publishers to show their logos next to headlines in the trending and search sections so readers know the source of the information. Brand recognition is no small issue for publishers, who have been lamenting the loss of their brands in social media news feeds, where all headlines and story layouts tend to look the same.

The uniformity of Facebook’s style has absorbed the distinct newsroom styles of classic publications ranging from The New York Times and Washington Post to Vanity Fair and Sports Illustrated.

Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It’s a move meant to appease media partners that feel they’ve lost the power of their brands when posting articles to social media.

On Tuesday, the social network released new tools for publishers to show their logos next to headlines in the trending and search sections so readers know the source of the information. Brand recognition is no small issue for publishers, who have been lamenting the loss of their brands in social media news feeds, where all headlines and story layouts tend to look the same.

The uniformity of Facebook’s style has absorbed the distinct newsroom styles of classic publications ranging from The New York Times and Washington Post to Vanity Fair and Sports Illustrated.

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Source:: Advertising Age Digital

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