Facebook Details Its Plan to Test Pre-Roll Video Ads and More Changes

By glsoane@adage.com (Garett Sloane)


Facebook will start testing ads before videos in January, the company said on Thursday.

The ads, known as pre-roll ads because they run before the desired content, will only appear on videos in Facebook’s Watch hub, according to Facebook. Watch is where Facebook, media companies and other video creators create channels for shows and video series, and is meant to be a different experience than the traditional News Feed, where pre-roll ads have long been off limits.

“In a discovery environment like News Feed, pre-roll isn’t right because people aren’t committed to seeing content,” says Fidji Simo, director of product at Facebook. “In an intentional viewing experience, where people decide to proactively look for this content, pre-roll could be a good experience.”

Facebook will start testing ads before videos in January, the company said on Thursday.

The ads, known as pre-roll ads because they run before the desired content, will only appear on videos in Facebook’s Watch hub, according to Facebook. Watch is where Facebook, media companies and other video creators create channels for shows and video series, and is meant to be a different experience than the traditional News Feed, where pre-roll ads have long been off limits.

“In a discovery environment like News Feed, pre-roll isn’t right because people aren’t committed to seeing content,” says Fidji Simo, director of product at Facebook. “In an intentional viewing experience, where people decide to proactively look for this content, pre-roll could be a good experience.”

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Source:: Advertising Age Digital

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