By Erin Higgins
Believe it or not, Facebook is actually good for something more than just sharing really cute cat videos. In fact, in recent years, Facebook has become a very lucrative ecommerce marketing tool. Advertising on the social media platform has only been available since 2012, but within those short five years, Facebook’s ad manager has transformed significantly. You can run retargeting campaigns, create custom audiences based on super specific demographics, and even create “Lookalike” audiences (more on this later).
If you’re looking for a way to get your business on its feet, Facebook ecommerce marketing could be the answer. However, it’s not as easy as just handing over your credit card information. In order to maximize the success of your Facebook ad campaigns, there are specific tools and practices that you will need to understand. In this post, we’ll go over some of the best practices for Facebook ads that will help get you started.
Preparing for Facebook Advertising
Before we get into the nitty-gritty of how to advertise with Facebook, we need to go over a four other things:
- Setup a Facebook Profile
If you don’t already have a Facebook profile for your business, you really ought to. These days, an active Facebook business page is something consumers expect to see. Like adding client logos or testimonials to your website, social media presence has become a significant trust element. The good news is that setting up a Facebook business page is relatively here. The hard part will be gaining a following. Just be sure that you create a business page, and not a regular account for your business (unless you’re cool with looking like a total rookie). If you create a regular account, people will have to add your business as a friend to see updates rather than just being able to “like” or follow the page.
- Optimize Your Profile
Many people will look to your business page for pertinent information such as your website address, contact information, customer reviews, and store hours (if you also have a brick and mortar store). You will need to ensure that your page includes relevant and up-to-date information. Pages that don’t have this information or include the wrong information are off-putting to viewers and can cause them to lose trust in your brand.
- Set Up Your Advertising Account
Once your Facebook business page is created and optimized, you’ll need to set up an advertising account. You may have noticed that there’s already an ad manager available. However, if you ever plan to manage more than one ad account or you’d like to give ad management access to anyone else (such as a social media manager), you’ll need to use a Business Manager account instead.
- Install Facebook Pixels On Your Site
Facebook Pixels track your ad activity, allowing to see exactly how many conversions you get from your ads. If you don’t set up Facebook Pixels, there is no way of knowing how much of your sales activity is coming from the ads. Facebook Pixels also allow you to retarget certain users based on Go to the full article.