Everything You Need to Know About Twitter Video

By Ana Gotter

From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly.

Video can help tackle both of these challenges.

Twitter video will automatically stand out in text-dominated feeds, and it simultaneously gives you a little more room to give customers information; even a few seconds of video can give you a lot more room than 120 characters.

In this post, we’re going to go over everything you need to know about Twitter video, including technical requirements, how users are interacting with the feature, live video, best practices, and analytics. Once you’re through reading, you’ll be able to create exactly the type of videos that Twitter users most want to see.

Twitter and Video Statistics

I don’t see a ton of Twitter videos in my own personal feed, which surprises me sometimes; I, like other users, are more than happy to watch video on the social media site. One study found that 82% of users watch video on the social platform, and up to 90% of views were on mobile devices. This is true for both organic and PPC videos on the site.

The demand, for once, actually outweighs the supply. Businesses should be taking advantage of this, adding more video content to engage viewers. This is especially true since Twitter users typically stumble upon video content, discovering it instead of actively seeking it out. Since 70% of Twitter users say that they primarily only watch videos they discover on Twitter, it’s important to try to make sure that your content is what they’re seeing.

Native Video vs. Third Party Video Players: Which to Choose?

Native video is preferable on almost every single social platform to third party video players, and Twitter is no exception. Native video will show up more frequently in users’ feeds. Even more importantly (and partially because of this), native video also consistently yields significantly higher engagement. These statistics include:

  • 5x more replies
  • 8x more retweets
  • 9x more favorites

Native video simply means that you upload a video file directly onto Twitter (just like you would if you’re uploading a picture) instead of sharing a link to a third party video player like YouTube.

Twitter Video Technical Requirements

If you want to upload Twitter videos natively, you can record videos directly with the in-app camera, or upload video files.

When uploading video files, they must meet the following requirements:

  • Maximum video length of 2 minutes and 20 seconds
  • Maximum file size of 512MB
  • Minimum resolution of 32×32 pixels
  • Maximum resolution of 1920×1200 pixels, or 1200×1900 pixels
  • Maximum frame rate of 40 fps

Is There a Twitter Live Video?

Yup, there is. The first to “go live” on Twitter was to use its sister video app, Periscope. Periscope came before Facebook live and Instagram live, and in a lot of ways gave us the framework for live video as we know it today. Now, though, mobile Twitter users can use the app to take live video right from Twitter, Go to the full article.

Source:: Business 2 Community

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