Marketers who use video grow revenue 49 percent faster than non-video users. Video marketing can be a great addition to your inbound marketing plan because it boosts engagement, is easy to monitor and allows you to be more creative. However, video marketing for SEO purposes can be a new challenge to many seasoned digital marketers.
Here is what you need to know about video marketing for SEO before you get started with your next campaign.
Video Results in Lower Bounce Rates
Your bounce rate is the number of people who left immediately after visiting your website. Needless to say, our goal as marketers and web designers is to have the lowest possible bounce rate. According to Animoto, 4X as many customers would rather watch a video about a product than read about it. This number is especially important for businesses that have an extremely niche or technical product. An explainer video will hold people’s attention for much longer than a paragraph filled with industry jargon.
Video Marketing Analytics
One of the best video marketing for SEO tactics is simply ensuring your video gets seen. Google knows that when your video has a lot of views or is shared and embedded many times, it is probably quality content. A great way to ensure your video is being seen is to keep your buyer persona in mind. Create something they would love.
When Lenovo created “I Fixed It: The New IT Anthem,” the company kept its buyer persona in mind by creating a video that was relatable and entertaining to IT professionals. As a result, the video was shared on numerous industry blogs and social media, increasing its views and brand awareness.
Marketing analytics gurus will tell you that video marketing is the best way to learn about your visitors because you can gather quality data from their behavior.
You can see the exact second your visitors tune in and tune out. You get insight into what your viewers want when you see how many times and for how long a video was played. The number of views on a video gives you a clue as to whether the topic was interesting. The length it was watched indicates whether the video content was engaging. The tailored analytics are extremely valuable to marketers: If 80 percent of your viewers stopped watching after 1 minute and 26 seconds, wouldn’t you be interested to know what was said right before then?
Video Marketing for SEO Best Practices
Keep It Short
Attention spans are getting shorter and shorter. Content marketers know the importance of white space, bullets and keeping things to the point, but how does that transfer to video marketing? According to a study by Wistia, 2 minutes is the sweet spot for video length. Wistia found that videos up to 2 minutes long get a lot of engagement while there is a significant drop in engagement on videos between 2 and 3 minutes.
Transcribe Your Script
Search engines cannot watch your video—yet. This means if you Go to the full article.
Source:: Business 2 Community