Editor’s Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To celebrate the launch of our new Email Marketing Course, Josh joins us today to discuss simple ways to get high open rates in your first email marketing campaign.
Most businesses know that they should be using email marketing to gain and retain customers.
But not all businesses know how.
Even for those who do know how, many still don’t know how to net a higher open rate than 25%, or 1 in every 4 customers, where the other 3 simply delete.
So how do you set up your first email marketing campaign for high open rates?
- Be Deliverable: your emails should be delivered to recipients without setting off spam filters.
- Be Teachable: should be able to listen and learn from your customers.
Easier said than done? Not necessarily!
If you can follow the outline below during your first campaign, chances are high that your messages will be delivered and received without issue. That’s because you’ll have followed certain steps that ensure you’re listening to and learning from your customers—and not just to avoid their spam filters, but to deliver what they want most.
So start being teachable in order to be deliverable, and follow along to learn how you can set up your first email marketing campaign for high open rates.
Set a Target Audience
Do research, and find out who is most likely to be interested in your offer. If you’re providing an update to your service, find out who would appreciate it most and why. If you’re offering a new product, find out who is most likely to buy it and why. Avoid choosing a demographic that is too broad, such as “Millennials.” Instead, refine your search to center around the segment of your target audience that your message is most likely to hit, such as “millennials aged 25-40 who like us on Facebook.” If you can hit that target right on the bullseye, its impact will be felt throughout the market, likely reaching other people who may also become customers.
Prospect for Leads
Look for online spaces and brick-and-mortar places where your target audience is most likely to be found. Drive traffic from those spaces and places to your site via Twitter, Facebook posts, guest posts on blogs, and word-of-mouth advertising. Avoid scraping other sites for email addresses, unless you’re 100% certain they would be interested in what you have to offer, or your service directly relates to theirs (e.g., you know each other from an exposition). It’s very important you do everything you can to follow our next piece of advice.
Prompt Facebook fans, site visitors, and especially regular customers to sign up for your email list. Promising a benefit such as free content, a discount, or a free trial goes a long way towards procuring this permission. It is always a bad idea to buy email lists. This is not only because it skips the permission phase of Go to the full article.
Source:: Online Marketing Institute