Email Marketing for Small Agencies and Freelancers

By Kevin George

If you are a small agency or a freelancer, you know what a daunting task it is to acquire customers. To sell what you are good at, you need to market yourself well. But then you also have a budget constraint! Here’s one of the most effective yet pocket-friendly solutions for small agencies and freelancers- Email Marketing.

But, Why Email Marketing?

According to Radicati’s 2016 Email Statistics report, email will be used by 3 billion people by 2020. Email marketing is a great way to nurture the leads who are visiting your website but are not yet ready to do business with you. All your website needs to do is capture the interest of visitors and encourage them to sign up for your emails. Emails can take it forward from this point and eventually turn the visitors into customers.

Let’s take a look at how freelancers and small agencies can attract their target audience through email marketing:

1. Defining Target Audience

Defining your target audience is the most important step before you send out emails. You need a list of subscribers- people who have chosen to hear from you and not just some random people; this is a key aspect of every successful business. For this, you need to build a list organically- through online and offline methods. Placing a sign-up form on your website or blog or getting people to sign up for your emails during a conference or event helps you get email addresses of people who are actually interested in your services. Click-through rates are 100.95% higher in segmented email campaigns than non-segmented campaigns.

Takeaway: Do not buy an email list; build one through organic ways.

2. Kicking off with Welcome Emails

On average, 320% more revenue is attributed to them on a per email basis than other promotional emails. The email basically welcomes subscribers, confirming their onboarding. A warm welcome or ‘Thank you for joining’ note can go a long way. This email can also brief them about the services you as a freelancer or small agency provide and what exactly they can expect in future emails. Collecting all this information will help you segment your list and send targeted, relevant and timely emails.

Takeaway: You can send a welcome email series starting with a welcome note and information about services you provide, followed by links to your social pages, and third about setting preferences.

3. Offering Incentives

You are all geared up to begin your email campaign which only defines that you mean business. But here’s the thing – people will NOT come to your site if you don’t have anything special to offer. This is the simple rule of marketing. Since you are a small agency and not so popular yet, offer subscribers a freebie, a bait – so that they are tempted to try your services.
Think about that incentive that YOU can offer and create it. EBooks encourage plenty of opt-ins in the mailing lists – though, they would be read by Go to the full article.

Source:: Business 2 Community

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