By Derek Miller
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for. You’ve seen it when you scroll through Facebook, though you might not even realize some of those posts are sponsored. If you own a small business and haven’t looked into native advertising, now is the time to start.
Find your audience’s platform
Where does your audience hang out the most? Are you extremely active on Facebook or Twitter? Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares. If you don’t use social media very often, you should try to increase your activity. Pick one platform and engage with your customer base.
You should spend some time learning the ins and outs of that social media platform. Interact with your clients. Find out what they want to read, what they like about your business, and what they want more of. View what advertisements look like on that platform and learn from them. Highlight the ones that grab your attention, so you can gain inspiration from what those brands are doing. Check out what businesses similar to yours are doing right and what they’re doing wrong. Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads.
Use existing content to create promoted posts
Your evergreen content is a wonderful resource for promoted posts on your most popular social media platform. Promoted posts reach far more users than regular posts. Since you’ve already created the content, a promoted post is a good way to get started without overwhelming yourself. Find a new way to talk about your evergreen content via a promoted post. Highlight a specific topic within the post or talk about why it’s a great read to prepare for a holiday coming up.
Existing content isn’t your only outlet for promoted posts. Your familiarity with your customers and social media should give you ideas on what your customers most want to see. Those new promoted posts will land in front of the people most likely to want to read them, so always take audience cues as a major source of content inspiration.
Be clear you promoted the content
People don’t like to feel tricked, so they won’t be happy with you if they click on a post and don’t realize it’s a piece of native advertising. You don’t have to create a huge banner or proclaim in all caps that your content is sponsored. Just state it plainly, so you give possible customers a choice about whether or not to engage with your brand.
This actually has a more positive effect than you might realize. It’s true that not everyone will click on a paid post, but Go to the full article.
Source:: Business 2 Community