Do Less to Do More

By Lacy Boggs

Free-Photos / Pixabay

I’m not going to lie: committing to doing less in my business was one of the scariest things I’ve done yet as an entrepreneur.

Which sounds stupid when you put it in writing — but I bet a lot of you know what I mean.

Two years ago, my husband and I went on a 16-day cruise to celebrate our anniversary, and I brought in extra help to make sure my clients were taken care of while I was away. And it was terrifying.

And it went totally smoothly.

Clients were happy. Writers were happy to have the extra moolah. And I was disconnected almost completely for more than two weeks! (Because seriously — have you ever seen how expensive internet service is on a cruise?!?)

But it still took a while for me to understand that it could be like that more of the time and that actually, my time was not being well spent doing the work I was doing.

There’s an exercise Todd Herman does inside the 90 Day Year (don’t worry; I’m not an affiliate!) in which he has you assign a dollar amount to each of the activities in your business. Checking Facebook and email, for example, is maybe a $5/hr task, whereas talking to prospective clients might be as much as a $10,000/hr task — depending on how much you charge!

It’s pretty eye-opening to go through your calendar and see where you’re spending most of your time, and how much (or how little) of your time is spend actually generating revenue for your business.

But it can be difficult to let go of those “$5” tasks — especially if you’ve always been a solopreneur, used to doing it all yourself. You may think, “I can do XYZ myself; why would I pay someone else to do it when I can?”

The question isn’t if you can; it’s whether it’s the best use of your time

I had this boss once who was always saying, “This isn’t a good use of my time,” when she was assigning me something to do. At the time it made me feel like CRAP — because the way she said it made it seem like the tasks were beneath her and only a menial like myself should take them on.

But now that I’m a business owner, I have a slightly different perspective. (Don’t get me wrong; she was still a jerk! But what was behind her words makes more sense.)

It reminds me of a client who came to me once for ghostblogging. We talked about what it would look like, and I gave her a proposal, and she asked for some time to run the numbers and think about it. But within just a couple of hours, I had an email from her saying, “You know what? If this frees me up to work with just one more client, it will more than pay for itself. Sign me up.”

Where is content marketing on your list?

When you’re considering outsourcing your content creation (or, really, any other Go to the full article.

Source:: Business 2 Community

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