By Hassan Bawab
Enterprises must analyze and use huge amounts of data in their marketing efforts.
According to Ian Michiels, former CEO of Gleanster Research, most CMOs indicated that mobile, social media and the web are their usual marketing channels. However, they also stated that using these channels is a manual and disconnected process.
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All of this is complicated by the fact that consumer preferences are constantly changing, meaning that enterprises must constantly look for an accurate and personalized approach to their target audience.
Effective enterprise marketing can be achieved only with the introduction of the latest technologies, such as artificial intelligence and machine learning.
If CMOs do not adapt their businesses to suit modern realities, they will not achieve an efficient and measurable marketing approach. In a world of big money and tough competition, one cannot afford to be left behind.
CMOs of the biggest corporations need to quickly change their marketing processes, and this includes looking at digital marketing transformation.
According to statistics from the report “The 2016 State of Digital Transformation”, CMOs spearhead transformation efforts, leading the process 34% of the time, while the figure for CIOs and CTOs 19%.
What Is Digital Marketing Transformation?
Digital transformation is a fairly broad concept, and even experts have varying opinions.
Brian Solis, Principal Analyst at Altimeter Group, defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
In essence, this means adapting entire enterprises to modern digital realities. This affects the most diverse aspects of business, from product to finance and marketing.
“For many organizations, digital marketing transformation is about catching up with the reality of today’s customers, marketing, and business,” says Erwin Jansen, Co-founder of These Days.
There are several reasons why top managers carry out transformation.
According to the “2016 State of Digital Transformation” report, 55% of people responsible for digital transformation in their companies consider the core reason for the process to be “evolving customer behaviors and preferences.”
However, “the number one challenge facing executives (71%) is understanding behavior or impact of the new customer.”
We see that many executives believe that digital transformation leads to improvement of provider-customer relations. They also think that it helps to predict new clients’ behavior.
Why Is It Important to Know the Latest Digital Marketing Transformation Trends?
First, it is important to understand that digital marketing transformation is itself a trend.
Tim Howell, a writer and digital marketing strategist, states: “Transformation continues to be both the biggest buzzword and the biggest trend that any industry will face right now.”
Many enterprises are currently engaged in the process of digital transformation. Corporations that delay it will find it very difficult to defeat their competitors.
“Marketers need to transform their businesses, as their competitors are having the same conversation,” adds Tim Howell.
Knowledge of the latest innovations in transformation will permit businesses to adapt to modern market realities.
“Knowing the trends, you’ll be able to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all Go to the full article.
Source:: Business 2 Community