Dear Marketers, You Are Now Creative Designers, Content Writers, etc…

By Jason Davis

UX Design Element 502

There was a time when a web designer was not associated with a web developer. Then that all changed. Now online ads for web designer jobs include descriptions of responsibilities normally handled by a web developer. Moreover, programmers, app development and other kinds of development are all getting mixed together along with system admin’s. It’s a pretty chaotic time. Some people say developer or web guy, but do not realize how broad of a description that is. The unfortunate result is that sometimes the applicant is not qualified because the title is incorrect. For example, if you just ask for a doctor you may end up hiring a dentist to operate on your foot. It’s not something you want.

Now marketing is getting muddy

As an “online marketer” your still versed in marketing. But the online part is sometimes used to impress. Waters are getting muddy and things are getting grayer between the lines. If you are a “online” marketer, then it is assumed that you know how to internet by now. Thus if you are consistently reaching out to someone who simply “Google’s” that for you, then you missed the online part of the job. Today you MUST be flexible, and learn how to do more than just market things.

Creativity vs Develop

Creatives are people that work in the creative fields. There’s web design, graphic design or well… design. They tend to want to color into the margins, and not within the lines. Think of handing someone a coloring book where all they have to do is color in the lines. A highly creative person will draw outside the lines and start coloring on their own. Suddenly, that beautiful butterfly outline now starts to look like something alien. Then, you have people that see a sky and start to use a green crayon. All of a sudden you’re wondering what planet you’re looking at.

Creativity doesn’t really know any boundaries nor does it care about coloring outside into the margins. It’s all about visual appearance not about whether or not if it actually looks like it would work or be relevant. The creator is not too far separated from their creation.

Development takes an idea draws up a plan marks the boundaries and then begins to build. Like a contractor they have to work from a plumbline. These boundaries cannot be ignored or the foundation could crumble and the whole build could collapse. Both of these methods are fine, only if they meet the need.

Data Driven marketing

How can any campaign start without knowing who it’s for? When you begin an ad campaign you have to have more than an idea of who it’s for. You have to really know. What’s the objective? What’s the end goal and does it make money?

in person marketing element 502

With metrics today we can tell things like in income, interests, activities and behavior online. Using this data we can target people with ads on their devices where they are. But what about mining that data Go to the full article.

Source:: Business 2 Community

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