Data Driven Marketing: Teaming Up With Data to Better Interpret Them

By Aashish Sharma

The visualization of the data makes it possible to understand the importance of the data by placing them in a visual context and thus better expose them. Only, the representation of data is still laborious for many.

Are you a salesperson trying to persuade your clientele, a technology expert at the start of a start-up or an executive that makes business decisions? Know that the data is your partner! To be taken into consideration in order to make better strategic decisions, the in-depth data also allow the creation of beautiful representations and relevant interpretations.

The first step is to accept your relationship to the data: you are partners forever. Once you understand this, there is an important consideration that will define how to visualize the data: the context from which they come, which also defines the audience interacting with them.

Here we will discuss some good practices derived from data visualization and data communication from and without Google.

The data are your partner, made with!

Data, the Big Data are no longer “the great trend of next year”, and for good reason, the data has become a true member of the team. But not everyone can understand it and use it optimally, which means that many decisions are always made according to a sort of ‘intuition’, evidenced by the Global Data and Analytics survey of research snipers, Reporting interesting figures on how often managers use the data during the decision-making process.

You will have understood that data education is a tortuous road and the journey looks promising.

One of the reasons for this is related to the well-known phenomenon known as “mathematical anxiety“, where people are afraid of mathematics because of past difficulties and traumas. Each of us interacted with data analyzes (at work, in newspapers or in academic research) that were created by clumsy communicators, people who could be astounding statisticians but did not have the ability to Transmit the stories behind the numbers. This creates anxiety and could prevent professionals from even trying to understand the data.

aThe real reason why the data community does not grow as it should is because professionals are not confident enough with numbers and graphics.

Here are some simple tips to overcome this fear of analysis:

  • Never make fun of those who do not understand a picture
  • Step by Step
  • Make the analyzes more fun

When you create a visualization, you can affect other people positively and negatively. If you create a complex, non-intuitive visualization, you may create a phobia among some of your collaborators, and they will always hate numbers and statistics. However, if you create a powerful and beautiful visualization, you could persuade some of your collaborators of the actual benefits of viewing the data and its interpretation.

Here are some ideas that could help you create better stories with the data, both for businesses as well as in general.

Data visualization adapted to companies and beyond …

There are many ways of communicating data, but choosing the right format will depend on where the data will be published or presented: the context. Go to the full article.

Source:: Business 2 Community

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