'Dadvertisements' Go Viral on Week of Father's Day

By wjarvis@adage.com (Will Jarvis)


It’s fitting that two Father’s Day-inspired “dadvertisements” managed to crack this week’s viral video list. They did not, however, claim the top spot, which belongs to Samsung’s “Technical School” for the third consective week.

“Technical School” had over 18 million views in the week through Sunday, according to Visible Measures, which counts both “organic” views — those initiated by consumers — and paid ads.

“#LoveYourDad,” a McDonald’s ad from the Philippines, claimed second place, with over 14 million views. Leo Burnett Manila produced the spot, continuing its popular work for McDonald’s abroad.

It’s fitting that two Father’s Day-inspired “dadvertisements” managed to crack this week’s viral video list. They did not, however, claim the top spot, which belongs to Samsung’s “Technical School” for the third consective week.

“Technical School” had over 18 million views in the week through Sunday, according to Visible Measures, which counts both “organic” views — those initiated by consumers — and paid ads.

“#LoveYourDad,” a McDonald’s ad from the Philippines, claimed second place, with over 14 million views. Leo Burnett Manila produced the spot, continuing its popular work for McDonald’s abroad.

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Source:: Advertising Age Digital

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