By Ivan Ivanov
If you went back in time to 2007 and told someone that the President of the United States would be using Twitter as his primary method of communication with the American people they would laugh in your face.
Similarly, you could mention that a dress would result in a worldwide sensation that would drive people to learn more about optical illusions and the way human brains work. If taken out of context, it is a ridiculous statement. Yet, today all of us remember the blue-and-black, white-and-gold debate about the dress.
Internet trends ignite a fire of social engagement and much like a firecracker, such trends tend to burn out quickly. They are often unpredictable, come and go unexpectedly and end only a few hours after they’ve first appeared.
The most recent such case is the infamous #Covfefe fiasco. Started by President Trump on Twitter, the trend climbed the top trending hashtags on the social media in mere minutes and retained its position for over a day. Nevertheless, as expected, the trend disappeared from the trending tab on Twitter soon after.
However, the trend did spark an interesting thought in our minds. Is there a way for you to know what’s going to trend beforehand? Can you be the first to jump onto the bandwagon of the next big social media trend?
Let’s first recap the #Covfefe fiasco before diving further into the discussion of what starts a social media trend. We’ll also look at where you can expect to find a trend first, how to properly interact with a meme culture and even how you can start your own social media trend. Without further adieu, let’s get started!
The #Covfefe Fiasco
The #Covfefe Fiasco will long be remembered in the short span memory with long term repercussions for social media. A few weeks back, the president of the United States, who also loves Twitter, posted an unfinished Tweet, ending with the word covfefe.
Having the audience he has, President Trump single-handedly started a new online trend that resulted in the overnight sensation of #covfefe. Some people decided to make sense of the message via funny explanations, while others quickly took advantage. Most recently, politicians and online media decided to breathe new life into the online meme via the COVFEFE bill.
Nevertheless, despite the recent uptick into the infamous trend, chances are it will soon be forgotten, yet again. That being said, one of the biggest questions on the mind of marketing specialists is just how to jump on a trend when it’s most explosive and get out before it comes to an end.
Taking Advantage of Online Trends with the Tech Hype Cycle in Mind
If you are interested in technology, you are probably already aware of the tech hype cycle. Basically, the cycle is an idea that every new and innovative technology goes through a frequency distribution, based on the adopters of the said technology or device.
In most basic terms, Go to the full article.
Source:: Business 2 Community