Coty Tries Story Boutique to Show Mass Retailers What’s Possible

By Admin The new Story concept store in New York’s Chelsea neighborhood, which serves as a pop-up-store for hire for brands ranging from American Express to USA Network’s “Mr. Robot,” brings in some 5,000 shoppers on its best days. Opened on Sept. 7, its five-week run might at best bring 100,000 shoppers through its doors. So what […] Go to the full article.

Source:: Integrated Marketing Today

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