Content is the Key: 5 Steps to Diversify Your Content Creation

By Jillian Matlaga

To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business opportunities. With approximately 88% of marketers incorporating content marketing in their overall strategy, it’s evident that content is taking over, and can no longer be ignored – which is why we’ve created a new blog series around it! From how-to’s to infographics, we’re expanding upon what content is, all that it does, and how it can help your business grow. Ready to become a content expert?

5 Tips to Diversify Your Content Creation

There are thousands of pieces of content flooding the internet every moment. It’s a crucial factor in developing online presence, increasing brand recognition, and creating new business opportunities, and it has been at the center of the marketing stage for a while now. In fact, with over 70% of marketers planned to create more content in 2017 than they did last year, it’s evident that content in its many forms has been made a priority in order to encourage business growth.

With all this available content, chances are that you are part of the 70% of people who are looking to increase their content creation. You’re likely already creating content, but are aware of the need to make it stand out amongst the rest which brings us the the concept of diversification.

By definition, to diversify is to enlarge or vary the range of products which, in this case, is your content. This essentially means that the content you’re already creating and publishing is providing a lot of benefits, but that it could benefit you a lot more if you put time and emphasis on content diversification. You don’t need to necessarily create more or turn your content strategy upside down, but instead need to vary what you already have!

Ready to learn the 5 best ways to diversify your daily content? Let’s get started.

1: Change Your Format

Creating a blog post takes time, but is a relatively straightforward way to share information. Constructing a 140 character tweet is a short and sweet way to relay a crucial message to your audience. Sharing an original interactive quiz on Facebook is a great way to engage them. While it may be easy to get attached to one format, it’s important to experiment with others.

It’s necessary to change your content format for a couple of reasons. First, it keeps things interesting for your audience. It’s possible to get bored of one specific type of content, so it’s important to keep your audience interested and coming back for more. Second, it allows you to create and publicize different types of content. You wouldn’t crease a blog post with just a list of “The Top 10 Restaurants” in your area, but you could easily create an infographic that conveys this information. Third, you’ll reach a wider audience when you have different types of content. Certain audience members Go to the full article.

Source:: Business 2 Community

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