'Consumers Are Angry': Understanding the Internet Backlash Over Snapchat

By glsoane@adage.com (Garett Sloane)


The reaction offers yet another brand study in the fury of consumers empowered by social media and an inkling of a cause.

“There’s someone new to villainize every day,” said Kit Yarrow, a consumer psychologist. “Snapchat may or may not deserve it, but consumers are angry, anxious and looking for ways to vent a little bit of this rage.”

Snapchat could be harmed based on these allegations that may or may not be true, Yarrow said.

The reaction offers yet another brand study in the fury of consumers empowered by social media and an inkling of a cause.

“There’s someone new to villainize every day,” said Kit Yarrow, a consumer psychologist. “Snapchat may or may not deserve it, but consumers are angry, anxious and looking for ways to vent a little bit of this rage.”

Snapchat could be harmed based on these allegations that may or may not be true, Yarrow said.

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Source:: Advertising Age – Digital

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