Colonel Calling: Now There's a KFC Smartphone in China

By adageeditor@adage.com (Angela Doland)


If the Colonel comes calling, who will answer?

For KFC’s 30th anniversary in China, the chicken chain is celebrating by releasing a shiny, fire-engine red, limited edition smartphone with Colonel Sanders’ face on it.

The fast food company partnered with Chinese electronics giant Huawei, which is also marking its 30th anniversary this year. Both brand logos are on the body, along with the date 1987, the year KFC entered China.

If the Colonel comes calling, who will answer?

For KFC’s 30th anniversary in China, the chicken chain is celebrating by releasing a shiny, fire-engine red, limited edition smartphone with Colonel Sanders’ face on it.

The fast food company partnered with Chinese electronics giant Huawei, which is also marking its 30th anniversary this year. Both brand logos are on the body, along with the date 1987, the year KFC entered China.

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Source:: Advertising Age Digital

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