By Elaina Arce
12019 / Pixabay
For the second part of our cloud service provider comparison, we’ll continue our discussion of “secondary” cloud providers with two longtime tech industry giants: IBM vs Oracle.
We always talk about the “big three” cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). We’ve covered Azure vs AWS and Google vs AWS, and most recently, the rise of Alibaba as the next biggest cloud provider. But what about the rest? IBM and Oracle have solidified themselves in the technology world, but will their offerings bring them success in the public cloud? And if so, does one of them have a better chance?
- At the end of June 2017, IBM made waves when it outperformed Amazon in total cloud computing revenue at $15.1 billion to $14.5 billion over a year-long period
- However, Amazon is still way ahead when it comes to the IaaS market
- For 2016, Amazon had the highest IaaS revenue, followed by Microsoft, Alibaba, and Google, respectively. IBM did not make the top 5.
- Alibaba had the highest IaaS growth rate, followed by Google, Microsoft, and Amazon, respectively.
- IBM was the fourth biggest cloud provider – before Alibaba took over
- In Q1 of 2017, Synergy rankings showed that IBM has 4 percent of the public cloud market share, just behind Alibaba’s 5 percent
- AWS had 44 percent, Azure – 11 percent, and Google Cloud – 6 percent
The reality that Alibaba knocked IBM out of fourth place in the ongoing saga of the cloud wars is a bit unsettling, but remember that the enterprise cloud is still just beginning. After all, the term “cloud computing” was only coined just a few years ago, in 2006. As we look forward, IBM and Amazon just released their own television ad campaigns, and the differences in their messaging are an indication of how each provider plans to move forward.
As enterprises continue their shift to the cloud, TV ads tell us a lot about a provider’s purpose, overall message, and target audience. In the IBM ad, “The Cloud for Enterprise, Yours,” the cloud is presented not as a cloud at all, but as an entity “built for your business, designed for your data, and secure to the core.” This messaging opens an otherwise confusing, sometimes difficult to understand service for business leaders, to something tangible, something that makes sense, something that was built for their enterprise. That type of message goes a long way with people who don’t know the first thing about cloud computing.
On the other hand, Amazon’s ad targets a different audience entirely: “the builders” – developers, programmers, and architects who already have a full understanding and reliance on AWS for their building needs. In contrast to IBM, whose ad is all about how their cloud is helping businesses through the power of data and innovation, blockchain, and more, Amazon went straight for the technical experts who know exactly what they’re doing, no explanation necessary. The ad was also perfectly timed for the arrival of AWS re:Invent in Las Go to the full article.
Source:: Business 2 Community