Can You Drop This Off on Your Way Home? Walmart Tests Delivery by Store Employees

By jneff@adage.com (Jack Neff)


Walmart has a new idea for beating the high cost of shipping e-commerce packages paying store employees to deliver them on their way home.

The program aims at using one of Walmart’s biggest assets more than a million U.S. store employees to help close its big e-commerce sales gap with Amazon. Walmart has more than 4,700 stores, putting potential delivery nodes within 10 miles of 90% of the U.S. population.

In a test that launched a month ago in two stores in New Jersey and one in Northwest Arkansas, employees can opt in to deliver packages on their way home for extra pay. They use an app that offers opportunities to deliver up to 10 packages per commute.

Walmart has a new idea for beating the high cost of shipping e-commerce packages paying store employees to deliver them on their way home.

The program aims at using one of Walmart’s biggest assets more than a million U.S. store employees to help close its big e-commerce sales gap with Amazon. Walmart has more than 4,700 stores, putting potential delivery nodes within 10 miles of 90% of the U.S. population.

In a test that launched a month ago in two stores in New Jersey and one in Northwest Arkansas, employees can opt in to deliver packages on their way home for extra pay. They use an app that offers opportunities to deliver up to 10 packages per commute.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!