Buy Ads Based Off President's Tweets? Bloomberg Media Says Why Not

By adageeditor@adage.com (George Slefo)


Marketers may soon be able to cash in on the president’s tweets.

Bloomberg Media on Thursday described its latest ad offering, a product called Trigr that taps Bloomberg Terminal data to let marketers display ads in response to financial developments.

It’s meant to streamline the process of getting creative up in tune with events like a shift in the stock market, gas prices or the fortunes of a particular business sector. That’s usually not easy: The process can take “one to five hours,” says Derek Gatts, global head of technology and product at Bloomberg Media.

Marketers may soon be able to cash in on the president’s tweets.

Bloomberg Media on Thursday described its latest ad offering, a product called Trigr that taps Bloomberg Terminal data to let marketers display ads in response to financial developments.

It’s meant to streamline the process of getting creative up in tune with events like a shift in the stock market, gas prices or the fortunes of a particular business sector. That’s usually not easy: The process can take “one to five hours,” says Derek Gatts, global head of technology and product at Bloomberg Media.

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Source:: Advertising Age Digital

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