Bumble Promotes Anti-Catfishing Feature With a Food Truck

By adageeditor@adage.com (Megan Graham)


What to do about a catfish — millennial-speak for someone who pretends to be someone they aren’t online?

Fry ’em up and eat them for lunch, says Bumble, the dating app on which women must message the men first.

The Austin-based tech company behind the app rolled out an airstream food truck in New York this weekend, serving fish tacos to promote a new photo verification feature intended to weed out phony accounts.

What to do about a catfish — millennial-speak for someone who pretends to be someone they aren’t online?

Fry ’em up and eat them for lunch, says Bumble, the dating app on which women must message the men first.

The Austin-based tech company behind the app rolled out an airstream food truck in New York this weekend, serving fish tacos to promote a new photo verification feature intended to weed out phony accounts.

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Source:: Advertising Age Digital

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