Build it and they shall come: Why your site architecture and search strategy must be aligned

By Admin As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product […] Go to the full article.

Source:: Integrated Marketing Today

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