Brand Identity in Drop Shipping Business: Store Naming

By Yaroslav Nevsky

Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this atmosphere consists of several components:

  • The way you provide your customer service;
  • The way you communicate with your potential clients in mass media (blogs, social network accounts, etc.);
  • The message you transmit to your target audience through your brand identity.

And that’s why it’s really important to cover such aspect of creating brand identity for a drop shipping store as its naming.

Drop shipping store naming: general ideas

Basically, drop shipping store naming is one of the first steps of creating a new venture.

As soon as the drop shipping business niche is chosen, naming becomes quite a challenging issue. People commonly ask what should they do – if a drop shipping store sells really different items, how can they find a name that would suit them?

Here’s a list of the main ideas you need to follow during the drop shipping store naming process.

What should you do during drop shipping store naming?

Never forget about SEO

It may sound obvious, but for an online store, the traffic is mostly generated through search engines. This is why it is a good idea to choose a name that contains the most important keywords. Or, at least, it should be really similar to them. This is how you can be sure that people looking for this or that item or product category will see your store name in the search engine results page. That will work especially well in case your drop shipping store has a really narrow and specific niche.

Think about your domain name

It’s typically recommended to have a domain name that matches your store name. It is really logical, because when Internet users visit your store, they expect to see something similar to what they have just read in the title. Also, again, it’s really good for SEO and for generating healthy organic traffic.

At the same time, your domain name should be relatively short and clear, and also it shouldn’t be already taken by someone else! Don’t forget about it.

Use your imagination

As you’ve already understood, it’s the best idea to include a keyword into both your store name, and the domain name. So, you need to carefully think about all the keywords that are relevant and good working, and write them down. Take that list, and try to make a name out of every keyword you’ve chosen.

Still, if your product offer is too diverse, or if none of the keywords makes a good name, try something different. After all, even if you don’t include any keywords in the store name, you can still do a lot for SEO if you later use these keywords on product pages, in meta descriptions, etc.

So here’s the same question again: how can you make up a drop shipping store name if you don’t rely on any keywords?

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Source:: Business 2 Community

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