Blow Up Your Site? No, Fix & Relaunch

By Barry Roos

Often times people come to me unhappy with their websites. They know my company does a lot of work with WordPress sites, so their initial thought is to have us blow up the site and start from scratch. The truth of the matter is, from a business standpoint I’d be better off probably doing what they asked. However, I have often found that many sites are better than the person may think. But, because of lazy or less than stellar developers, who don’t always take advantage of the features available to them in themes, websites end up lacking. We also see many firms don’t use good usability practices which hurts a site as they are missing needed website pages & components.

Recently I had a company come to me, (I won’t mention the company name as I do not want to insult the former programmer) they were so unhappy with the development work on their site, as they spent quite a bit of money on the project. My first thought looking at it was, this isn’t horrible, just a bit blah. In investigating this site, I took a look at the theme the developer used to build the site. Is one of the better premium themes out there, but they really didn’t take advantage of so much that makes the theme great. (The one problem with premium themes is they really get a bit heavy as they throw everything in including the kitchen sink. But there are a lot of good features built in and I just try to use exactly what is needed to make us site successful) So, I recommended to the company, not to blow up the site, and to save money and let us just tweak it. I felt that I could make this site very professional, and add a bit of flair that was missing. Another issue they were having was extremely poor performance and the site was even failing to load and timing out.

The company in question provides a design function, (without giving away too much) so the one thing you want to do is show big and bold imagery. Instead they had a slider that had no call to action and you showed some small examples of the company work. While it was okay, they were missing the point of a slider in general. You need to lead people to the important parts of your website. I don’t believe in having more than a few slides as I think they get missed. Sliders are overused, and have become the flash of this decade. But used correctly sliders are a good tool and especially for somebody trying to promote how cool their design work it is. In this particular case we used three slides with excellent images, that really showed off this companies ability and all have a call to action link brining visitors into key pages.

The other thing I tend to do when I take over managing a website is look for the essentials. Go to the full article.

Source:: Business 2 Community

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