Blogger Outreach: How to Integrate Influencers Into Your Content Marketing Strategy

By Kevin Payne

Blogging Conspiracy Keanu

You’ve slaved away for days on a stellar piece of content for your business’ website.

You’ve made sure that it’s optimized just the way that the experts advised.

You uploaded it to your site and distributed it to your different social media channels and you gave yourself a well-deserved pat on the back…

Then, the next day, you check your stats and…

You find…NOTHING!

Clearly, the blog post was published, the pat on the back was given, what more do you need?

After all that hard work, you’ve got nothing to show, leaving you feeling frustrated, disappointed, and possibly, disillusioned.

But, whom are we kidding? You’re downright ticked off!

It’s enough for you to start thinking that all the benefits of content marketing are just hype and you’re seriously considering giving up.

Before you throw in the towel on content marketing, I want you to know that I’ve been there, and I feel your pain.

However, at the same time, I’m here to tell you about a strategy that I added into my content marketing activities that’s gotten influential bloggers and startup founders to share my content, get me some guest post invites, rank #2 in Google, and get new clients in the process.

That strategy is blogger outreach.

Blogger outreach (sometimes called influencer outreach) is getting other bloggers within your niche to promote your content and brand on their blog and social media accounts.

Not just any bloggers, of course.

We’re talking here of those established and influential bloggers that’s built themselves a loyal and active following (think Everette Taylor, Ryan Robinson, Joei Chan of Mention, and Growth Marketing Conference speaker and guest blogger, Sujan Patel).

Why include blogger outreach in your content marketing strategy?

Well, because it works.

How many times have you come across a blog that seemingly appeared from nowhere, and the author now the newest expert in your niche that’s rubbing elbows (and shoulders) with the A-list bloggers you dream would respond to your emails?

This is what blogger outreach can do for you and your content.

By taking the initiative, you’re getting your content you’ve worked on for hours (even days) the attention it deserves.

If you approach them the right way, blogger outreach can help you quickly build your brand’s credibility. As a result, you’ll start earning more high-quality inbound links, increase your site’s domain authority in Google as well as in other search engines. You’ll also begin attracting better-qualified leads to your business that you can convert into customers more efficiently. More important, you’ll be able to build a relationship with these influential bloggers and startup founders which can lead to co-marketing campaigns.

Tor Resfeld of Time Management Chef’s success is one example (and one of my inspirations).

In addition to getting featured in 158 blogs within 14 months, his blogger outreach efforts paved the way for him get invited to do speaking engagements and interviews that further help build his brand and credibility.

At the same time, the influential bloggers that he’s now developed a relationship with have started driving more Go to the full article.

Source:: Business 2 Community

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