Bleacher Report Poaches Conde Nast Executive As It Widens Focus


Sports website Bleacher Report is putting a former Conde Nast executive in charge of its plan to siphon off more advertising revenue from online giants like Facebook.

The company, part of Time Warner’s Turner unit, named Howard Mittman as its first chief marketing officer and chief revenue officer. He’ll work on new advertising opportunities for brands like AT&T, Gatorade and Ford Motor, reporting to Bleacher Report CEO Dave Finocchio, starting Aug. 14.

Turner, which owns the cable networks TNT and TBS, is trying to position Bleacher Report as a viable alternative to Facebook and Google for marketers seeking to reach young audiences. Brands will be more relevant to millennials if they shift some of their Facebook advertising budgets — even just 5% — to the sports website, Finocchio said.

Sports website Bleacher Report is putting a former Conde Nast executive in charge of its plan to siphon off more advertising revenue from online giants like Facebook.

The company, part of Time Warner’s Turner unit, named Howard Mittman as its first chief marketing officer and chief revenue officer. He’ll work on new advertising opportunities for brands like AT&T, Gatorade and Ford Motor, reporting to Bleacher Report CEO Dave Finocchio, starting Aug. 14.

Turner, which owns the cable networks TNT and TBS, is trying to position Bleacher Report as a viable alternative to Facebook and Google for marketers seeking to reach young audiences. Brands will be more relevant to millennials if they shift some of their Facebook advertising budgets — even just 5% — to the sports website, Finocchio said.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!