BFCM Health Check: 10 Steps to Optimizing Your Store for Black Friday and Cyber Monday

By Grant Thomas

The Holiday Season is sneaking up on us and as a retailer, you may be feeling a bit overwhelmed with all the tasks that come with getting your site optimized for sales.

Black Friday and Cyber Monday are the #1 and #3 biggest online shopping days of the year, making Cyber weekend (11/23-11/27) the most lucrative sales period in e-commerce. If you haven’t started preparing, don’t worry, today’s the day!

Whether you’re overwhelmed, have no idea where to start, or just want some helpful tips, we’ve got you covered with the BFCM Health Check!

Start Preparing for BFCM Today!

BFCM Health Check – 20+ Pages of BFCM Prep

What’s in the Guide?

The guide features a checklist of 10 key items that will help you optimize for sales, create a successful promotional strategy, and much more!

1. Optimize Product Pages

It should have great product photography, social proof and be optimised for conversions.

2. Map Out Your Sales Strategy

What offers are you going to make?

3. Free Shipping: A Shopper’s Desire

Do you plan to use free shipping in your promotional strategy?

4. Create and Gather Marketing Materials

How and where are you going to promote sales strategy?

5. Apps to Help Your Store

What apps can you add to boost your store’s capability. Have they been thoroughly tested?

6. Email Capture and Traffic Conversion Strategies

What are you doing to turn new visitors into lifelong customers?

7. Optimizing Email Marketing Campaigns

Do you have custom templates set up for abandoned carts and new visitors? Are you reaching out to previously loyal customers?

8. Tracking and Analyzing

Do you know what products and campaigns are performing the best?

9. Mobile Traffic Conversion Tactics

Do you have mobile traffic conversion campaigns implemented?

10. Contigency Plans

What happens when something goes wrong?

Grab the BFCM Health Check!

Ready to start preparing for Black Friday and Cyber Monday? Get the 20+ page guide today! BFCM provides a huge opportunity for sales and this resource is an absolute must for any retailer, small or large! Download below.

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Source:: Business 2 Community

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