“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ – Arthur M. Schlesinger
Science and technology…isn’t that pretty much what digital marketing is?
If you incorporate technological automation systems into your marketing methodology, then add the science and logic used in digital marketing, then you end up getting science and technology bound together with marketing.
I’m a Civil Engineer by training, so my brain thinks in an analytical and logical mode. So, when I realized digital marketing, or more specifically, inbound marketing, is actually also very analytically driven and with a scientifically proven formulated process, I literally had this thought cross my mind:
“Wow, marketing is actually pretty cool – fun, creative, social, personable, analytical and scientific at the same time!”
So naturally, I made this for you, just in case you’re wondering what the heck I’m talking about:
The thing that gets me though is the “memory, tradition and myth” part that’s mentioned in the quote by Arthur M. Schlesinger at the beginning of this article.
That what actually formulates our responses is memory, tradition and myth.
Anyone who knows me knows I do not like change. I’m obsessed with tradition and oppose anything breaking it.
For example, my family is still trying to break me from waking them up at 5:00 am on Christmas morning to start the day off with some Morning Joe and Christmas music. Yes, I’m a full blown adult, I realize that. But tradition and memories are what I fall back on no matter what stage of life I’m in. They give me the warm and fuzzies and that brings comfort.
What Does This Have to do with You Though?
You see, the same comfort zone and opposition to change strongly resides in the companies who have thrived in the good ole’ days before technology took a giant leap forward.
You can’t blame them for not being ready for change though. They’re faced with an understandable challenge.
The challenge: In the past, their way of doing things provided them with explosive success, so why in the world would they change anything? That’s what they know works, that’s what they’re comfortable with, and that’s what they will stick to doing.
There’s another problem for people who think this way. A very annoying, overwhelming and frustrating challenge they get faced with if they ever do get to a point of thinking “a little change will do me good.”
The challenge: It’s so hard to tell these days who’s actually speaking the truth about the most effective and efficient marketing methods, strategies and tactics that will grow your business.
We’re so used to hearing marketing companies all claim that they have the best method to grow your business.
Does “Actually THIS is the new and best way of doing things with XYZ technology” sound familiar?
I get it folks. The boy who cried wolf has cried wolf way too many times.
It reminds me of the scene from the movie Elf when Will Ferrell passes a coffee shop that had a sign posted saying “World’s best cup Go to the full article.
Source:: Business 2 Community