Article: UK Consumers Increasingly Comfortable Buying by Smartphone

Using smartphones to buy goods and services is becoming commonplace in the UK. According to eMarketer’s latest UK ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.2 million people—will make retail ecommerce purchases (excluding travel and event tickets) via smartphone this year. Go to the full article.

Source:: eMarketer Articles

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