Article: Listen In: What Makes a Millennial a Millennial?

In the latest conversation in our series of “Generations” podcasts, we look at the millennial generation and the ways they use—and don’t use— media. eMarketer’s Mark Dolliver and Jennifer Pearson consider millennials young vs. millennials old, their TV and digital video preferences, and how their attitudes about spending and acquisition may be changing. Go to the full article.

Source:: eMarketer Articles

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