Article: Europe's Agencies and Brands Differ on Digital Campaign KPIs

The idea that brands and their agencies would work together to set a digital campaign’s key performance indicators (KPIs) would seem a given. But beyond that, philosophies get harder to reconcile. A recent survey of senior brand marketing and agency professionals in France, Germany and the UK found little consensus about what campaign KPIs should be. Go to the full article.

Source:: eMarketer Articles

Be Sociable, Share!