Article: eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates

eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, TV ad spending will expand just 0.5% to $71.65 billion—down from the $72.72 billion predicted in our Q1 forecast for 2017. Go to the full article.

Source:: eMarketer Articles

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