By Itai Elizur
The December holidays are on the horizon, and as usual, Christmas shoppers are gearing up for another buying frenzy this Yuletide season. It’s time to think of creative ways to take advantage of the high demand around the holidays to boost your brand’s visibility.
How should you go about it, you might ask? For starters, you can launch a holiday sales campaign. Holiday sales promotions are part and parcel of brand marketing. While they can be costly, they are a worthy investment. Play your cards right, and your promotions can earn you great dividends.
In fact, 2017’s holiday season is estimated to be even more profitable for retailers than years past, especially for those selling via mobile platforms.
Promotional Strategies for the Holidays
Allow me to share with you five promotional strategies for the holidays that you can use to catch your audiences’ attention and convince them to click on your “Buy Now” buttons.
1. Create Video Ads for Social Media
Video ads have an emotive power that other advertising media can’t hope to match. As such, every business needs an effective video ad to impact brand awareness positively.
Still not sure? Here are a couple of fun video marketing facts for you can munch on:
- Viewers retain 95 percent of a message when it’s conveyed through video, compared to 10 percent when it’s presented in text form.
- The average internet user spends 88 percent more time on sites with videos than on those without.
Granted, creating a video spot is not easy, not to mention costly. Fortunately, the online world has a slew of tools and platforms that can help you launch an effective one with minimal effort.
One such tool is Promo by Slidely, a visual content platform offering a huge collection of pre-designed and customizable video ads — including holiday-themed ones — that can give your brand a boost.
Promo’s offerings are far from your run-of-the-mill content.
Thanks to its top-notch creative team, Promo has collected an impressive catalog of high-quality holiday-themed videos and music. As far as holiday videos go, they’ve got everything covered from Thanksgiving to Black Friday to Cyber Monday and Christmas – the works.
To top it off, Promo’s wide range of content is tailor-made for social media sharing, making it easy for you to reach a great number of potential clients via Facebook, Twitter and Instagram.
2. Update Your Website Regularly
How often should you update your website? There are no hard rules to answer this question; however, the simple answer would be, “as often as it’s warranted.” Updating your business website on a regular basis has a wide range of benefits, even more so on the marketing side of your business efforts.
Also, this can’t be emphasized enough: Make a significant update on your site in preparation for each holiday of the year. The reason is simple: people expect promotions during the holidays and are likely to jump at the opportunity to buy discounted products or special Go to the full article.
Source:: Small Business Trends